Functional Web Development Focused on Your Business Goals
Our true goal is to develop an online solution that will support your goals and make you more successful. That involves much more than code, fancy new eye candy, and a flashy presentation. It requires a measurable goal and a well thought out strategy to achieve it. This is not one-size-fits-all. Your goals and dreams are unique, and our solution is tailored to your needs.
In order to accomplish this we must first gain a clear understanding of your business or organization, your problems, goals, products and services, the image you wish to portray, your target market, and your budget. To achieve this awareness requires a collaborative relationship between Sparks Arts and you, the client. We listen to your needs and offer advice based on our expertise and experience. Without this awareness we will be unable to build the most effective solution for you.
Keep in mind, to do this correctly you will probably need to work almost as hard as we do. Depending on the level of service you select, writing content and creating needed photographs may be your responsibility. Delays in providing this content will extend the time it takes to complete your project. These details will be worked out early in our relationship. If we have all the necessary text, images and photographs we can complete your website within two to six months depending on the scope, functional requirements, and design complexity.
Interview - your preference in person if you’re local, on the phone, or video conference.
This is where we get to know your business intimately, discuss and document your purpose and needs. This is the most important part of the process. It requires us both to thoughtfully and thoroughly explore and define your goals. The success of everything that follows depends on it.
We provide questions ahead of time so you can give it a lot of thought and prepare for a successful meeting.
Analysis, Research and Concept Development
Research your industry and competitors, and develop an action plan strategy to improve on the best we find.
Keep in mind your preferences are not always the most effective for your market. In most cases your goal is to encourage visitors to take a certain action. Your design and content choices should be based solely on that metric.
Document your final decision on required website features and content, visual style, site architecture, the work we will do, what we’ll need from you, who is responsible for what, project timeline, price quote and payment schedule at predetermined milestones - deposit to begin, midpoint and final payment at launch.
Final Scope of Work (SOW) agreement provided in writing detailing exactly what is included, price and estimated completion times for project milestones. The SOW document sets expectations and ensures successful project completion. Both client and Sparks Arts sign the agreement.
Deposit payment - 30% of project estimate for first time clients.
Inevitably, during the development new ideas will surface that may expand the scope of the project. This additional work will alter the cost and timeline to completion and will be negotiated at the time they occur.
Create and gather meaningful content - text and photos, custom graphics, logo, etc.
Determine color scheme and website layout that will appeal to your specific target audience, be user-friendly and guide visitor’s focus to the right places.
Select best extensions/plugins to provide required functionality.
Set up website development environment available on the internet so you may view progress. Install and configure CMS, extensions and template.
Client approval along the way
Your new website is thoroughly reviewed and tested by both you and us to insure everything is working as intended on all devices - desktop, tablet, and mobile. Every page, link, image, form, call to action button, etc. is viewed as if we were a visitor. Ideally we have people use the site who are unfamiliar with the project to see if they have any problems with intuitive site usability.
Fix any issues found, make any requested corrections.
Final Approval / Final Payment.
Your new site is released into the wild and goes live on your domain name.
Pop open the champaign, let the celebrations commence!
If you will be performing any of your website content updates, we provide the necessary basic training you need to quickly get up to speed.
Let the world know you’re online!