Position yourself as a topic expert and thought leader. You and your company will be regarded as a reliable source of information. That trust and confidence will smooth the path to sales.
A blog gives your company a personality where you can offer more insight into your business philosophy and values.
Thanks to the comments feature, your readers have the opportunity to interact with your message and provide their opinions and feedback. You can encourage comments by asking questions in your blog post.
According to a HubSpot survey of 1,400 websites, active blogs gathered 68% more leads than websites without blogs. Your blog will begin to impact lead growth once 20+ posts become available.
To gain the best search engine ranking advantage, your blog should be directly on your own website rather than on a separate platform. Your authoritative content should build your ranking power, not Blogger or WordPress.com.
Sparks Arts can create a new blog website or add blog capabilities to your existing Joomla! website.