Provide your target market with helpful information they are looking for. This will elevate you to expert status in their eyes and make them more likely to seriously consider you when they are ready to buy.
Once a week is a good goal. A blog can only gain an audience if you are consistent, and new posts are added regularly.
People are in a hurry. Unless they are very interested in all details of your topic, they won’t read a long post. Aim for 250-500 words as a general rule, so you have to be concise. If necessary to get your message across, then by all means go longer. If it’s very long, consider serializing it into multiple posts which could build reader anticipation. Keeping it short makes it easier to blog frequently.
Break up your text into short paragraphs. Use lots of headings or bulleted lists that lend themselves to scan-reading that most people do on the internet. Use illustration graphics and photos - they quickly attract attention.
Request and respond to comments.
You’ll eventually find your blogging voice that is an informal and personal representation of your business image. Strive to be a positive, friendly, and helpful resource.
Check your Google Analytics account to learn how people are finding your blog and which posts are most popular. This information can help you narrow down the type of content readers like so you can create more.
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