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Is Email Marketing Still Effective?

Is Email Marketing Still Effective?

Year after year there are rumors of email’s demise as an effective marketing channel, citing the flood of emails people receive every day, spam filters, auto-deletes and low open rates.

Truth is, email marketing continues to be the dominant marketing channel. Marketing trends and platforms come and go, but email will be around forever.

Email marketing is not dead. If you’re not using it, you’re losing.

Benefits of Email Marketing

Affordable

Email marketing is extremely inexpensive when compared to other marketing options. It has a high likelihood of paying for itself and generating a high profit.

Higher ROI

$44 return on investment for every dollar spent on email marketing in 2016, compared to $38 ROI in 2015 and $34 in 2014. (Source: Campaign Monitor, 2016)

122% median return on investment for email marketing - more than four times higher than other marketing formats examined, including social media, direct mail and paid search. (June, 2016 survey of US marketers conducted by Direct Marketing Association (DMA) and Demand Metric. Source: eMarketer, 2016)

$174% more conversions generated by email marketing than social media (Source: Campaign Monitor, 2016).

Email has a wider reach than any other marketing channel.

There are 3 times more email accounts than Facebook and Twitter accounts combined. Potential customers are twice as likely to join your mailing list than to follow you on Facebook, according to Forrester.

90% of email get delivered to the recipient’s inbox. Only 2% of your Facebook fans see your posts in their news feed because Facebook limits the number of times your posts appear in an attempt to drive you to their paid advertising. Your message is 45 times more likely to be seen in an email than on Facebook.

Email is an open platform.

No one owns email, not like Facebook, Twitter and other social media where you are at the mercy of changes they make to their platforms.

Email subscribers want to hear from you.

That’s why they opted in to your mailing list.

Email has higher conversion rate.

The average click-through rate on emails is about 3% (Campaign Monitor - Email Marketing Trends). By comparison the rate for tweets is only 0.5% (Quora). According to a survey from Monetate, 4.24% of visitors from email marketing buy something compared to 2.49% from search engines and 0.59% from social media (The American Genius).

Email marketing is highly measurable.

You have access to statistics like opens, clicks, bounces, unsubscribes and more.

Connect with your audience in a highly personalized manner

Email is the preferred communication channel.

It’s what your target audience is expecting.

72% of US adults prefer their communication with companies through email. 61% of consumers like receiving promotional emails weekly, and 28% of consumers would be in favor of receiving them more frequently. (Source: MarketingSherpa, 2015 - How Customers Want to Communicate and Impact of Send Frequency on Read Rate).

How customers want to communicate

Why do I need an email marketing service? Can’t I just send emails through my personal email account?

The main problem with sending email this way is deliverability. Personal email is intended for personal use, sending a message to one or just a few people. As you increase the number of people you send the same message to, your emails will be increasing blocked as spam by both your outgoing mail server and your recipient’s incoming mail server. The result is very low rate of emails that actually make it to your subscriber’s inbox, and could easily result in your email address being blacklisted as a spammer. Then all of your emails will be blocked, even your personal messages. Using a professional service with domain authentication properly set up insures a high rate of deliverability. And it just makes you look more professional, which increases trust.


PEAK Email Marketing

Sparks Arts offers an email marketing service that is an extremely affordable email marketing service that offers the same important features of the national email marketing brands for much less cost. Learn how you can send your email marketing campaigns cheaper!

Learn more about PEAK Email Marketing

 

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Tuesday, October 17, 2017

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