As a website owner, you want more engaged visitors, more conversions, and more revenue from your online investment. And optimizing your website performance is a big part of making that happen.
Does speed really matter? It’s just a few seconds, right?
Truth is, everyone these days is impatient. We hate to wait for anything. If something takes too long, we’re out of there fast, maybe never to return. Waiting creates a poor experience, and repeated poor experiences are not tolerated. With each passing second, more and more visitors abandon your website. You could loose a customer for life.
On the flip side, each second you reduce a page’s load time results in a better user experience, increased satisfaction, confidence and trust in your website. If more people stay on your site, more will see what you offer, leading to higher conversion rates and more success for you! Fast loading websites increase visitor retention, and could have a positive effect on your website traffic. Website speed is a minor ranking factor for Google since 2010. Faster sites do rank higher than slower sites.
And research confirms this.
What’s that!? Almost half of the respondents said slow loading pages is the most frustrating thing? Yeah, performance really does matter.
Internet users demand a fast and reliable online experience, especially those with slow internet connections and mobile devices. And the percentage of internet use on mobile devices like phones and tablets is increasing, climbing to over 50% of all visits early in 2015 and growing rapidly.
If your website isn’t optimized for speed performance, you’re loosing visitors and money!
So how do you speed up your website?
Check our PEAK Website Performance service for the steps we take to insure your site is as fast as it can be.
Please leave your suggestions or questions in the comments section below. I’d love to hear from you.