Are you still sitting on the fence about getting a website for your business or organization? If so you are part of a shrinking minority. SmallBusiness.com summarized recent surveys by Clutch, a Washington, DC-based business-to-business research firm:
Still wondering what all the hubbub is about? Read on for 9 Reasons You Need a Website!
Nobody is going to find you in the phone book. Those days are history. Nowdays if people are looking for something they usually begin by searching the internet. If you don’t have a website, you can’t be found. As far as potential customers can figure, you don’t even exist. A website gives you greater exposure, not just locally but nationally and even internationally as well.
If your competitors have a website but you don’t, who will people choose? You need a website to stay competitive. If you don’t, your losing business to other companies that do.
First impressions count, make a good one. A professionally designed website creates a credible image and positive reputation for your business. It inspires confidence. You’re more likely to appear established and dependable rather than flaky and fly-by-night. But not just any web presence will suffice. A poorly designed website makes your business look bad. You must have a professional-looking website if you want to be taken seriously. With a quality website, even a small operation can project the image and professionalism of a much larger company. That’s what you want, right?
Think you can’t afford a website? A website is actually a very cost-effective way to promote your business. Compared to the cost of a newspaper ad, direct mail campaign and other traditional marketing, a website is a lot cheaper in the long run and will reach a wider target audience.
Compared to traditional marketing media, a website is quicker, easier and cheaper to update with new information and offers — much easier than reprinting your brochure just to make a minor correction. Easy updates makes it practical to post time-limited offers or last minute changes, assuring the information provided to your target market is current and accurate. It’s much easier to provide comprehensive and informative content about your business, services and products that visitors can view at their convenience to help them make buying decisions.
Providing information and support to customers one by one takes time. With a website you can provide answers to common questions and objections that will be available anytime so you don’t have to personally answer the same questions over and over again. Save the personal contact for closing the sale, not explaining features.
Demonstrate what makes your business unique with a portfolio, image gallery, and testimonials.
Provide a wealth of information related to your niche. Show your expertise. Become the expert in the eyes of potential customers. When they need what you offer, they know you’re the one they can trust.
Certainly social media is a great way to access new customers, but it can be difficult to cut through the noise. Facebook now limits the reach of your posts to encourage paid advertising. Just because you have 2000 followers doesn’t mean they all see your posts on their timeline.
You don’t own or control your content on social media sites. They can change their policies at any time and remove features you rely on or begin charging for them.
You have little control over how your information is presented. Timeline posts are displayed in order by the time they were added. Posts more than a week or month old are never seen again. That makes it difficult to provide evergreen content that explains the value and benefits of what you are offering.
If your only online presence is a quick-and-easy, free social media account, potential customers may not trust you as a serious business.
The proper use of social media is to drive potential customers to your website where you offer more details about your business. Social media is the bait you dangle to draw them to your website. That’s where you can nurture them through their buying cycle and bring them to conversion.
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